What is the purpose of CTFC?

[RegencyCheltenhamSpa]

The various discussions on here in recent weeks have got me thinking about the purpose and identity of CTFC.

Many organisations and businesses - including sporting ones - have a mission statement or purpose which defines everything they do.

Perhaps the off-the-pitch struggles (SLO, catering, toilets, marketing etc) are reflective of the fact that - as far as I know - CTFC doesn’t have a clear mission or purpose.

If we did, then any decision and investment we make would be designed to deliver against the mission. This should lead to more coherent and impactful activity. Things only happen if they are contributing to our overall purpose.

As fans, what do you consider to be the purpose of the club?

Should it primarily be to be a financially sustainable community asset, offering an affordable and enjoyable place for people of Gloucestershire to come on a Saturday afternoon?

Should it be primarily about sporting achievement, focusing on achieving the highest we possibly can every season.

Or something else?

As we currently stand it seems to me - and just my own view - that CTFC primarily strives to be financially secure whilst maximising on-the-pitch performance. Fans and the community are valued prime in the sense we are needed to bring in revenue and support the players. I.e. tending towards a sporting achievement mission rather than a community asset mission.

Do others agree?

What do you think CTFC’s mission and purpose should be?

[andgarod]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

[Swiss-Robin]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

[RegencyCheltenhamSpa]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Would you say Apple and Amazon are on their last legs?

[Jerry St Clair]

Great question RCS and one that will mean different things to different people.

For me they are absolutely community assets. Both in the direct investment in community projects, but also in the intrinsic value a club has to its local community. Bringing people together, a sense of local identity, the profile of the town, civic pride etc etc.

On the field success is great, but is worthless without all of the above.

[Swiss-Robin]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Would you say Apple and Amazon are on their last legs?

...in a way, yes. Both are very controversial companies in their aggressive marketing, staff employment and sales structures with many people deliberately not buying or using the products they sell as a result.

[ctfc-fan]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Have you ever run a business? How can you say a company with a mission statement on its last legs?!

[Swiss-Robin]

FFS
The aim is as high in the football league
without going bust everything else is secondary or add ons
End of

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Have you ever run a business? How can you say a company with a mission statement on its last legs?!

Actually, I was the Director of an multi-national IT consultancy before retirement.

[RegencyCheltenhamSpa]

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Have you ever run a business? How can you say a company with a mission statement on its last legs?!

Actually, I was the Director of an multi-national IT consultancy before retirement.

Which, like most companies, would have had a mission statement or goal in place when first founded.

Christian Horner was just on Today, saying how a relentless and dedicated focus on Red Bull’s objective by everyone in the organisation kept them going when Mercedes were dominating F1 and keeps them going when dominating themselves.

Generally organisations with an objective or goal perform better than those who just drift along aimlessly.

Back on topic, we have had two opposing views above.

One suggesting the mission is to finish as high in the football league pyramid as possible.

The other saying the mission is to serve and represent the community.

Be interesting to hear others.

[1985CTFC]

How about we have a competition to suggest a CTFC mission statement? For our amusement.

[Ihearye]

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Would you say Apple and Amazon are on their last legs?

...in a way, yes. Both are very controversial companies in their aggressive marketing, staff employment and sales structures with many people deliberately not buying or using the products they sell as a result.

Have to say you are right, I indeed am one of those people.
As far as CTFC goes, be it a business or, community, or striving for highest finish etc. I have always thought the years when we were doing well in the conference, where best for crowds, atmosphere, a sense of belonging and believing we were all going the same way. Just my opinion, but I don't necessarily equate best league positions with enjoyment

[Ihearye]

How about we have a competition to suggest a CTFC mission statement? For our amusement.

Oh please God no. Always read them and think "did they actually take time, energy and money to think that up"

[andgarod]

RCS said
mission statement or goal

I would rather have the goal and the sooner the better

COYR

[Ihearye]

Have you ever run a business? How can you say a company with a mission statement on its last legs?!

Actually, I was the Director of an multi-national IT consultancy before retirement.

Which, like most companies, would have had a mission statement or goal in place when first founded.

Christian Horner was just on Today, saying how a relentless and dedicated focus on Red Bull’s objective by everyone in the organisation kept them going when Mercedes were dominating F1 and keeps them going when dominating themselves.

Generally organisations with an objective or goal perform better than those who just drift along aimlessly.

Back on topic, we have had two opposing views above.

One suggesting the mission is to finish as high in the football league pyramid as possible.

The other saying the mission is to serve and represent the community.

Be interesting to hear others.

That may well be the case, but to then go on and attribute that drive to a few sentences written on a company reception wall, or on their internet page, is, I would argue, and bit of a leap

[RegencyCheltenhamSpa]

Would you say Apple and Amazon are on their last legs?

...in a way, yes. Both are very controversial companies in their aggressive marketing, staff employment and sales structures with many people deliberately not buying or using the products they sell as a result.

Have to say you are right, I indeed am one of those people.
As far as CTFC goes, be it a business or, community, or striving for highest finish etc. I have always thought the years when we were doing well in the conference, where best for crowds, atmosphere, a sense of belonging and believing we were all going the same way. Just my opinion, but I don't necessarily equate best league positions with enjoyment

Interesting.

So the mission could be making CTFC a place where people enjoy coming and have a sense of belonging.

Not sure we are achieving that currently?

[Nham68]

Exactly. I completely agree with you.
I my experience, any commerce or business that sees the need for a 'Mission Statement'...is on its last legs.

Would you say Apple and Amazon are on their last legs?

...in a way, yes. Both are very controversial companies in their aggressive marketing, staff employment and sales structures with many people deliberately not buying or using the products they sell as a result.

Yet are undeniably, two of the most economically successful companies of the modern capitalist world . I would say they are early in their ascendancy , not on their last legs at all .

[RegencyCheltenhamSpa]

Actually, I was the Director of an multi-national IT consultancy before retirement.

Which, like most companies, would have had a mission statement or goal in place when first founded.

Christian Horner was just on Today, saying how a relentless and dedicated focus on Red Bull’s objective by everyone in the organisation kept them going when Mercedes were dominating F1 and keeps them going when dominating themselves.

Generally organisations with an objective or goal perform better than those who just drift along aimlessly.

Back on topic, we have had two opposing views above.

One suggesting the mission is to finish as high in the football league pyramid as possible.

The other saying the mission is to serve and represent the community.

Be interesting to hear others.

That may well be the case, but to then go on and attribute that drive to a few sentences written on a company reception wall, or on their internet page, is, I would argue, and bit of a leap

It’s not the writing on the wall which is important. It’s the work done to agree what is important and what the mission should be.

As we see on this thread, there are very different views on what the purpose of CTFC should be.

It will take a lot of fans forums, surveys and conversations to find consensus amongst the majority of fans as to what the primary objective of CTFC should be.

[Jim]

From the way the club is run, I'd say the mission is more aligned with the community asset angle than the financial and on pitch success.

This can be seen as a lack of ambition, but I think most fans are proud of the way we do business, I.e. spending within our means - its the way all clubs should be run imo. That doesn't mean we shouldn't be ambitious in other ways.

From the outside the board seem happy to accept eventual relegation. We should be aiming to incrementally improve each season, even just a little, but we seem to be slowly going backwards. 3 seasons in L1 is seen as a good achievement.

[1985CTFC]

How about we have a competition to suggest a CTFC mission statement? For our amusement.

Oh please God no. Always read them and think "did they actually take time, energy and money to think that up"

Was only for a laugh...not serious ....see what come about. Go on have ago!!! But will agree these mission statements are sick making and naff generally. Might get the odd good one.
Do footy clubs have mission statements? A lot have Latin mottos which I guess is a Mission statement of sorts, Unfortunately only the Public school educated can understand the Latin script!!!
Some good words from football can be used for a mission statement. Goal, target, score, leading, promotion etc etc.
My old company shall I mention them ? it was ....WE MAKE IT WORK...any guesses who? Will reveal later.
It should have been 'WE MAKE IT HARD WORK.' Nonsense really.

[1985CTFC]

From the way the clumber is run, I'd say the mission is more aligned with the community asset angle than the financial and on pitch success.

This can be seen as a lack of ambition, but I think most fans are proud of the way we do business, I.e. spending within our means - its the way all clubs should be run imo. That doesn't mean we shouldn't be ambitious in other ways.

From the outside the board seem happy to accept eventual relegation. We should be aiming to incrementally improve each season, even just a little, but we seem to be slowly going backwards. 3 seasons in L1 is seen as a good achievement.

Jim I always seem to agree with you. Especially with on pitch analysis. Need that incremental improvement especially from the board.

[Ihearye]

How about we have a competition to suggest a CTFC mission statement? For our amusement.

Oh please God no. Always read them and think "did they actually take time, energy and money to think that up"

Was only for a laugh...not serious ....see what come about. Go on have ago!!! But will agree these mission statements are sick making and naff generally. Might get the odd good one.
Do footy clubs have mission statements? A lot have Latin mottos which I guess is a Mission statement of sorts, Unfortunately only the Public school educated can understand the Latin script!!!
Some good words from football can be used for a mission statement. Goal, target, score, leading, promotion etc etc.
My old company shall I mention them ? it was ....WE MAKE IT WORK...any guesses who? Will reveal later.
It should have been 'WE MAKE IT HARD WORK.' Nonsense really.

Glad to say the grammar school system that I was educated in and continues to this day, made sure to give everyone at least 3 years grounding in latin

[RegencyCheltenhamSpa]

From the way the club is run, I'd say the mission is more aligned with the community asset angle than the financial and on pitch success.

This can be seen as a lack of ambition, but I think most fans are proud of the way we do business, I.e. spending within our means - its the way all clubs should be run imo. That doesn't mean we shouldn't be ambitious in other ways.

From the outside the board seem happy to accept eventual relegation. We should be aiming to incrementally improve each season, even just a little, but we seem to be slowly going backwards. 3 seasons in L1 is seen as a good achievement.

I can just about see how the mission is community focused. What I can’t see is how that translates into a vision or actions needed to achieve that vision.

If we asked the Board “I come to WR in five years time, what do I see?” do they have something in mind? And what about 3 years and 1 year?

I think fans are more disgruntled and critical when the club appears - from the outside - to be drifting without a clear plan for 1, 3 and 5 years.

[1985CTFC]

From the way the club is run, I'd say the mission is more aligned with the community asset angle than the financial and on pitch success.

This can be seen as a lack of ambition, but I think most fans are proud of the way we do business, I.e. spending within our means - its the way all clubs should be run imo. That doesn't mean we shouldn't be ambitious in other ways.

From the outside the board seem happy to accept eventual relegation. We should be aiming to incrementally improve each season, even just a little, but we seem to be slowly going backwards. 3 seasons in L1 is seen as a good achievement.

I can just about see how the mission is community focused. What I can’t see is how that translates into a vision or actions needed to achieve that vision.

If we asked the Board “I come to WR in five years time, what do I see?” do they have something in mind? And what about 3 years and 1 year?

I think fans are more disgruntled and critical when the club appears - from the outside - to be drifting without a clear plan for 1, 3 and 5 years.

I mentioned when I joined this forum in June that I have never seen a forward looking plan produced by the board. No info as to where we should and can go. Seem to be drifting and hoping Wade and team can just keep our head above water for the next season and hope things get easier. But they won't.
Good teams coming up, bad teams going down to Lg2 and Championship teams joining Lg1.
Not saying a plan will improve on field performances but could provide a positive focus for everyone.

[1985CTFC]

Wrexhams effort at a mission statement, Guess it could apply to every professional football team.
Interesting though. (Just change Chester for FGR!) Does help having millionaire 'stars' as owners

Co-chairmen Rob McElhenney and Ryan Reynolds' Wrexham AFC mission statement
To the supporters, staff, players, friends and family of Wrexham AFC:

We’re two people who’ve made a career of never taking ourselves too seriously. However, we realise taking stewardship of this great and storied club is an incredibly serious matter and something we don’t take lightly. With that in mind, we wanted to take you through our Goal, Principles and Promises.

Our Goal
Our goal is to grow the team, establish Wrexham AFC as a Premier League club, in front of increased attendances at an improved stadium while making a positive difference to the wider community in Wrexham.

Guiding Principles
We will chase that goal guided by four essential principles.

To protect the heritage that has made Wrexham AFC such a special place to watch football for the last 156 years.
To reinforce the values, traditions and legacy of this community. We understand and respect the intense loyalty and love for this club and how it’s woven into the fabric of the town and its supporters.
To use our resources to grow the exposure of the club. Of course, this would be in concert with protecting the heart and spirit of a community-led historical icon. But why can't the third-oldest club in the world have a global appeal?
To reward the faith of the supporters who have stood by Wrexham AFC through its history by putting everything we have towards what all fans want most for their club, and that is to...
WIN, WIN, WIN.

Everything we do will be informed by these four principles and never one without the other. We want to be part of Wrexham's story, not drag the club into ours.

Hard Promises
Provide comprehensive financial support for the manager and his coaching team. Build a sustainable model which will attract the best players and best staff

Always beat Chester.*

Explore the renovation of the Racecourse Ground and improve the venue for the club, for International matches and perhaps, the occasional Tom Jones gig.

Invest in a permanent training facility that is worthy of an EFL club.

Guarantee the club cannot be relocated, renamed or rebranded. Appropriate and respectful observance of the Gresford Colliery Disaster will remain sacrosanct.

Recognising the role fans and the WST have played in stewarding the club through extremely difficult times, we will create an honorary board that includes fans, representatives of the WST and WAFC alongside our own advisors.

Ensure the continued presence of Dixie McNeil as the club's honorary President, subject to his desire.

Always beat Chester.*

Expand club staff to take advantage of increased interest in Wrexham, both locally and internationally.

Recognise and reinforce Wrexham AFC's role as a leading force for community good in the town. Work with the Club’s Disability Liaison Officer, Kerry Evans to retain and enhance Wrexham’s reputation as an inclusive and forward-thinking club, alongside other important local groups such as the Wrexham AFC Community Trust, food banks and schools.

Commit to a more ecologically-sustainable version of the club and stadium.

Commit to transparent decision making with regular and open communication.

Ensure that when the day comes that we leave the Club, it will be in a better position than it is today.

ALWAYS BEAT CHESTER.*

*If we ever play Chester again.

Rob and Ryan

[1985CTFC]

Just by chance I came across this while looking at mission statements for league clubs and this popped up.
Apparently according to a survey Cheltenham has the 4th number of millionaire per capita. ie per population. Who would have thunk it? Presume it is related to property ownership as well.
Own up anyone on here who is in the 3.5%. We all know Swiss Robin is a Zurich Millionaire Gnome, but who else?

1 Maidenhead 5.2%
2 Cambridge 4.5%
3 London 3.7%
4 Cheltenham 3.5%
5 Oxford 3.4%
6 Harrogate 3.2%
7 Bath 2.6%
8 Edinburgh 2.1%
9 Reading 1.9%
10 Bristol 1.4%

[Ihearye]

Wrexhams effort at a mission statement, Guess it could apply to every professional football team.
Interesting though. (Just change Chester for FGR!) Does help having millionaire 'stars' as owners

Co-chairmen Rob McElhenney and Ryan Reynolds' Wrexham AFC mission statement
To the supporters, staff, players, friends and family of Wrexham AFC:

We’re two people who’ve made a career of never taking ourselves too seriously. However, we realise taking stewardship of this great and storied club is an incredibly serious matter and something we don’t take lightly. With that in mind, we wanted to take you through our Goal, Principles and Promises.

Our Goal
Our goal is to grow the team, establish Wrexham AFC as a Premier League club, in front of increased attendances at an improved stadium while making a positive difference to the wider community in Wrexham.

Guiding Principles
We will chase that goal guided by four essential principles.

To protect the heritage that has made Wrexham AFC such a special place to watch football for the last 156 years.
To reinforce the values, traditions and legacy of this community. We understand and respect the intense loyalty and love for this club and how it’s woven into the fabric of the town and its supporters.
To use our resources to grow the exposure of the club. Of course, this would be in concert with protecting the heart and spirit of a community-led historical icon. But why can't the third-oldest club in the world have a global appeal?
To reward the faith of the supporters who have stood by Wrexham AFC through its history by putting everything we have towards what all fans want most for their club, and that is to...
WIN, WIN, WIN.

Everything we do will be informed by these four principles and never one without the other. We want to be part of Wrexham's story, not drag the club into ours.

Hard Promises
Provide comprehensive financial support for the manager and his coaching team. Build a sustainable model which will attract the best players and best staff

Always beat Chester.*

Explore the renovation of the Racecourse Ground and improve the venue for the club, for International matches and perhaps, the occasional Tom Jones gig.

Invest in a permanent training facility that is worthy of an EFL club.

Guarantee the club cannot be relocated, renamed or rebranded. Appropriate and respectful observance of the Gresford Colliery Disaster will remain sacrosanct.

Recognising the role fans and the WST have played in stewarding the club through extremely difficult times, we will create an honorary board that includes fans, representatives of the WST and WAFC alongside our own advisors.

Ensure the continued presence of Dixie McNeil as the club's honorary President, subject to his desire.

Always beat Chester.*

Expand club staff to take advantage of increased interest in Wrexham, both locally and internationally.

Recognise and reinforce Wrexham AFC's role as a leading force for community good in the town. Work with the Club’s Disability Liaison Officer, Kerry Evans to retain and enhance Wrexham’s reputation as an inclusive and forward-thinking club, alongside other important local groups such as the Wrexham AFC Community Trust, food banks and schools.

Commit to a more ecologically-sustainable version of the club and stadium.

Commit to transparent decision making with regular and open communication.

Ensure that when the day comes that we leave the Club, it will be in a better position than it is today.

ALWAYS BEAT CHESTER.*

*If we ever play Chester again.

Rob and Ryan

This bullshit was obviously drawn up by someone whose remit was ....... tell them what they want to hear

[RegencyCheltenhamSpa]

Wrexhams effort at a mission statement, Guess it could apply to every professional football team.
Interesting though. (Just change Chester for FGR!) Does help having millionaire 'stars' as owners

Co-chairmen Rob McElhenney and Ryan Reynolds' Wrexham AFC mission statement
To the supporters, staff, players, friends and family of Wrexham AFC:

We’re two people who’ve made a career of never taking ourselves too seriously. However, we realise taking stewardship of this great and storied club is an incredibly serious matter and something we don’t take lightly. With that in mind, we wanted to take you through our Goal, Principles and Promises.

Our Goal
Our goal is to grow the team, establish Wrexham AFC as a Premier League club, in front of increased attendances at an improved stadium while making a positive difference to the wider community in Wrexham.

Guiding Principles
We will chase that goal guided by four essential principles.

To protect the heritage that has made Wrexham AFC such a special place to watch football for the last 156 years.
To reinforce the values, traditions and legacy of this community. We understand and respect the intense loyalty and love for this club and how it’s woven into the fabric of the town and its supporters.
To use our resources to grow the exposure of the club. Of course, this would be in concert with protecting the heart and spirit of a community-led historical icon. But why can't the third-oldest club in the world have a global appeal?
To reward the faith of the supporters who have stood by Wrexham AFC through its history by putting everything we have towards what all fans want most for their club, and that is to...
WIN, WIN, WIN.

Everything we do will be informed by these four principles and never one without the other. We want to be part of Wrexham's story, not drag the club into ours.

Hard Promises
Provide comprehensive financial support for the manager and his coaching team. Build a sustainable model which will attract the best players and best staff

Always beat Chester.*

Explore the renovation of the Racecourse Ground and improve the venue for the club, for International matches and perhaps, the occasional Tom Jones gig.

Invest in a permanent training facility that is worthy of an EFL club.

Guarantee the club cannot be relocated, renamed or rebranded. Appropriate and respectful observance of the Gresford Colliery Disaster will remain sacrosanct.

Recognising the role fans and the WST have played in stewarding the club through extremely difficult times, we will create an honorary board that includes fans, representatives of the WST and WAFC alongside our own advisors.

Ensure the continued presence of Dixie McNeil as the club's honorary President, subject to his desire.

Always beat Chester.*

Expand club staff to take advantage of increased interest in Wrexham, both locally and internationally.

Recognise and reinforce Wrexham AFC's role as a leading force for community good in the town. Work with the Club’s Disability Liaison Officer, Kerry Evans to retain and enhance Wrexham’s reputation as an inclusive and forward-thinking club, alongside other important local groups such as the Wrexham AFC Community Trust, food banks and schools.

Commit to a more ecologically-sustainable version of the club and stadium.

Commit to transparent decision making with regular and open communication.

Ensure that when the day comes that we leave the Club, it will be in a better position than it is today.

ALWAYS BEAT CHESTER.*

*If we ever play Chester again.

Rob and Ryan

Interesting.

What would you like CTFC’s four principles, and resultant hard promises, to be?

[plymrob]

"What would you like CTFC’s four principles, and resultant hard promises, to be?"

We must have a poor start to the season to be initiating - and now me indulging in this debate....

Mission statements = the blidingly obvious. In qualifaction, generally the currently acceptable weasle words or, to cut to the chase, mostly b#llocks...

[RegencyCheltenhamSpa]

"What would you like CTFC’s four principles, and resultant hard promises, to be?"

We must have a poor start to the season to be initiating - and now me indulging in this debate....

Mission statements = the blidingly obvious. In qualifaction, generally the currently acceptable weasle words or, to cut to the chase, mostly b#llocks...

You say it is blindingly obvious, yet from just three posters we have alternate suggested missions of:
1. finish as high in the pyramid as possible.
2. be an asset for - and by - the community.
3. make WR a place where people enjoy coming with a sense of belonging.

Depending on which of those is the priority, the Board’s action plan would look very different.

If it is 1, then I think we continue what we are doing. Minimum of expenditure on anything apart from players, trying to get loans and free transfers and sell-ons to keep us up in L1 each year.

If it is 2, then there would be more expenditure on community pitches and events, more (or at least more) visible focus on work with schools, youth groups, other social groups, and local businesses. Probably more community programme staff.

If it is 3, then there would be time and money spent on reducing ticket prices, reducing overcrowding, improving match day activities and facilities. Probably get a CEO and more comms and events staff.

We do not have enough money to do all this so the club has to prioritise. And to do that it has to be identified what to prioritise energy and money on. Hence my opening question.

The danger is if we just spend money in a reactionary way without without a plan, then we end up achieving nothing well. This is a poor use of limited resources. If we target a specific objective or mission then it means we prioritise spending money on that, and have a better chance of doing one thing well.

[plymrob]

Just found this... to set the ball rolling:

"by scoring more than or the same number of goals as the opponents.."

I think, added to this, maybe three mentions of community, and one each of diversity and equality should give us the frame work to move forward in a more positive way. That said, I'm not keen to alienate those whose who feel more negative, so that element of the proposed mission statement certainly needs more work.

[plymrob]

Ooops...I forgot sustainabilty...

[Swiss-Robin]

I don't give a monkeys about a mission statement.

Just want to follow a side that can score goals and win matches.

Simple.

[1985CTFC]

At the end of the day...talk is cheap. You can say what ever you want and to some extent mean it, but means sod all unless it comes to fruition or a serious attempt to enact it.
Most of the time it is to talk bullocks, or try and convince people you are going to do something or provide a strap line for advertising.
For those interested my previous employer had the Mission Statement ..We make it work.
It was your local Water Company Severn Trent Water ....chuckle chuckle.
Didn't mean anything to us that worked there.

[RegencyCheltenhamSpa]

I don't give a monkeys about a mission statement.

Just want to follow a side that can score goals and win matches.

Simple.

So option 1 then. For you, the purpose of CTFC is to win as many matches as possible and finish as high as possible in the pyramid. The Board’s decisions should prioritise achieving that.

You say simple, but others do see it differently. Here is a quote from a different poster earlier in this thread. They have a different priority from you. Both very valid and important priorities; but hard for the Board to achieve both with our resources.

Great question RCS and one that will mean different things to different people.

For me they are absolutely community assets. Both in the direct investment in community projects, but also in the intrinsic value a club has to its local community. Bringing people together, a sense of local identity, the profile of the town, civic pride etc etc.

On the field success is great, but is worthless without all of the above.

[RegencyCheltenhamSpa]

At the end of the day...talk is cheap. You can say what ever you want and to some extent mean it, but means sod all unless it comes to fruition or a serious attempt to enact it.
Most of the time it is to talk bullocks, or try and convince people you are going to do something or provide a strap line for advertising.
For those interested my previous employer had the Mission Statement ..We make it work.
It was your local Water Company Severn Trent Water ....chuckle chuckle.
Didn't mean anything to us that worked there.

If the people who worked there were not included in defining the company vision and priorities then it won’t mean anything and is worthless. Just PR bull. That’s not what this thread is about.

This thread is about the fans discussing what their priorities are for CTFC and what purpose they think it plays; so a fan-created mission statement or vision.

Definite split so far between those who prioritise focussing efforts on winning matches at the highest levels, and those who prioritise making WR an enjoyable place to to be for fans and/or community functions.